GOPRO
I currently design on the Brand Ops team at GoPro. As the leading action-cam company in the world, my team never sleeps. Most of my day-to-day missions include design for global in-store retail experiences and for digital retail, B2B marketing materials, and OOH advertisement (billboards, plasters, etc.)
NOTE: Unfortunately, most of my work at GoPro is for products that haven’t launched yet, so I can’t post those on my site :(
but below are the few examples I’m allowed to share from last season!
DESIGN BREAKDOWN 01
Global Retail
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A lot of my juice is spent on global retail pushes for new camera launches. The examples below are of in-store graphics and online ads.
The objective is to stop customers in their tracks and push them toward buying a GoPro. Classic!
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Our latest camera launch, the HERO12, had a retail push for "The Official Camera of Fun" or internally "OCOF". Typically GoPro uses epic imagery of athletes defying gravity and pushing the human limits. In contrast, we wanted to cater to the masses and not just the athletes. This is the mom that goes sledding with her kids, the fly fisherman on a lazy sunday, the festival goer at a Phish concert. The imagery and copy reflected this approach.
IN-PERSON + ONLINE
Below are some examples of graphics that would either be printed for a store, or exported for a digital retail space.
Catered
Even though we have dozens of retail ads around the globe, we slow down and customize each and every advert to tell a story that’s catered to a specific crowd. This Del Amo example is for a motocross market that values badass boys on bikes.
Tidy Files
Me and my team run a very tight ship with file management and cross-platform communication with inward and outward teams to ensure our vision and implemented without a hitch.
Portfolio Update in Fall 2024
Once both of our newest cameras launch in a few months, I’ll update my site with all the exciting stuff I’ve been working on once these campaigns launch in the fall!
