PRO-FORM
Working with ICON Health & Fitness (PRO-FORM®, NordicTrack®, iFIT®, etc.) was a blast. I was brought on board to help PRO-FORM®’s creative team with designing and conceptualizing package designs as part of their ambitious rebrand for 2020.
I brought just the right amount of brand departure that their team was hoping for.
STAND OUT IN THE SEA OF SAMENESS
PRO-FORM was on a mission to get into the home fitness space with Wal-Mart as their vestige. I designed packaging concepts to help set their home workout equipment apart on the busy shelves.
